David Ross
6866602
Company Research Assignment
OPER1160-15F-Sec15
Instructor: Mike Ferraro
October 14, 2015
PART 1
Air Canada
Air Canada’s mission statement is rather simple yet effectively to the point; Connecting Canada and the world. For a number of decades Air Canada has worked tirelessly to provide first rate service to a countless number of customers in Canada and around the world. So, how does Air Canada attempt to set themselves apart from their competitors and gain a competitive advantage? For starters, Air Canada is renewing its international fleet with state-of-the-art and fuel efficient Boeing 787 Dreamliner and 777-300ER aircraft, which feature new passenger amenities.
In 2014, Air Canada, in association with its partner Air Canada Express, carried more than 38 million passengers, directly, to more than 190 destinations on 5 continents. Furthermore, Air Canada is a member of Star Alliance, which provides the worlds most comprehensive air transportation networks. …show more content…
Also, Air Canada provides the option of traveling on its new leisure aircraft Air Canada Rouge, which is the only carrier to receive a four-star rating from Skytrax. According to 1PSOS Reid, Air Canada was named the preferred airline for more than 80% of regular business travelers. Air Canada’s ability to corner the market amongst business travelers is perhaps the best example of Air Canada’s capability of gaining a competitive advantage over its competitors (Air Canada,
6866602
Company Research Assignment
OPER1160-15F-Sec15
Instructor: Mike Ferraro
October 14, 2015
PART 1
Air Canada
Air Canada’s mission statement is rather simple yet effectively to the point; Connecting Canada and the world. For a number of decades Air Canada has worked tirelessly to provide first rate service to a countless number of customers in Canada and around the world. So, how does Air Canada attempt to set themselves apart from their competitors and gain a competitive advantage? For starters, Air Canada is renewing its international fleet with state-of-the-art and fuel efficient Boeing 787 Dreamliner and 777-300ER aircraft, which feature new passenger amenities.
In 2014, Air Canada, in association with its partner Air Canada Express, carried more than 38 million passengers, directly, to more than 190 destinations on 5 continents. Furthermore, Air Canada is a member of Star Alliance, which provides the worlds most comprehensive air transportation networks. …show more content…
Also, Air Canada provides the option of traveling on its new leisure aircraft Air Canada Rouge, which is the only carrier to receive a four-star rating from Skytrax. According to 1PSOS Reid, Air Canada was named the preferred airline for more than 80% of regular business travelers. Air Canada’s ability to corner the market amongst business travelers is perhaps the best example of Air Canada’s capability of gaining a competitive advantage over its competitors (Air Canada,