When researcher wants to analysis the collected quantitative data, the statistic is the best want to illustrate different result. Statistic is using number to describe population sample and statistical analysis is the most common mathematical skill to evaluate and make date easier to understand. The analysis of quantitative statistical is identifying the data pattern and the relationship of how data occur (Moody, 2002). When researcher working with data need to look at different point of view by looking at the pattern. Designer can use different boxes to look clearly at all the finding information by putting into charts, tables or graphs (Powell, 1996).
There have two types of statistics methods to present data, which is ‘Descriptive Statistics’ …show more content…
Examine the advantage and disadvantage of quantitative research methods
When company using quantitative research method to collect different data, the researcher need to know the entire pro and con before using quantitative research. The benefit of using quantitative research is company can collect large amount of numerical information and sometimes data based on users’ opinion. Collected data can help the company to understand the change of customer behaviour, as a result manager can basic on those information, which can identify as suggestion to create or make some changed in the product or services (DM&E, …show more content…
McDonalds is fast growing company and there have more than 30,000 restaurants around the world (James, 2009). The first McDonalds restaurant opened in United States in 1955 and the first McDonalds restaurant in Australia is 1971. However, Health and fitness become main issues due to the rising number of obesity and more people prefer to eat more health. McDonald’s Australia decided to have made market research due to the eating habit revaluation (Financial Review, 2015). The Business environment is changing every day because different generation had change the personal lifestyle. Nowadays, more and more technology created to convince people daily life as a result customers prefer to eat convinces food like fast food. Australia McDonald want to listen to different aging customer to find out what consumer actually want and how the eating taste had changed from time to time (Financial Review, 2015). In 2005, Australia McDonald called the research project to ‘Project Discovery’, which involved both quantitative and qualitative research methods to collect data. Qualitative research took two hours with 35 consumers for one to one interviews and quantitative research was using telephone interview by calling 2602 customers. After talking to 2602 consumer by telephone, McDonald received different area of perception and it found out that healthy area should improve
There have two types of statistics methods to present data, which is ‘Descriptive Statistics’ …show more content…
Examine the advantage and disadvantage of quantitative research methods
When company using quantitative research method to collect different data, the researcher need to know the entire pro and con before using quantitative research. The benefit of using quantitative research is company can collect large amount of numerical information and sometimes data based on users’ opinion. Collected data can help the company to understand the change of customer behaviour, as a result manager can basic on those information, which can identify as suggestion to create or make some changed in the product or services (DM&E, …show more content…
McDonalds is fast growing company and there have more than 30,000 restaurants around the world (James, 2009). The first McDonalds restaurant opened in United States in 1955 and the first McDonalds restaurant in Australia is 1971. However, Health and fitness become main issues due to the rising number of obesity and more people prefer to eat more health. McDonald’s Australia decided to have made market research due to the eating habit revaluation (Financial Review, 2015). The Business environment is changing every day because different generation had change the personal lifestyle. Nowadays, more and more technology created to convince people daily life as a result customers prefer to eat convinces food like fast food. Australia McDonald want to listen to different aging customer to find out what consumer actually want and how the eating taste had changed from time to time (Financial Review, 2015). In 2005, Australia McDonald called the research project to ‘Project Discovery’, which involved both quantitative and qualitative research methods to collect data. Qualitative research took two hours with 35 consumers for one to one interviews and quantitative research was using telephone interview by calling 2602 customers. After talking to 2602 consumer by telephone, McDonald received different area of perception and it found out that healthy area should improve