Advantage Of False Branding

It must show the personal advantages that can be gained from choosing that brand which can either be the trust it offers the consumer or the personality.
A consumer assigns a certain personality to a brand based on that consumer’s attitude about it. A brand name has a lot more meaning behind it than most people would think and that is a brand strategy used to gain the trust of consumers.
Probably one of the most successful ways to build an emotional brand strategy is to create a personality for your brand. The people in the real world who stand out from the crowd always seem to have some kind of “charism.” They have personality and attitude that others respect and are sometimes in owe of. They have a presence that almost commands people to follow without asking, and others always want to be around them. They are not necessarily extroverted or …show more content…
There needs to be an understanding as to why false advertising takes place. Sometimes advertisers present their branded product to be something that it necessarily is not. False advertising portrays a negative image on a company and results in the disgust of consumers “an advertiser who lays claim to performance characteristics which make his product more desirable than those of his competitors enhances his own trademark at the expense and diminution of theirs” (Weil). Advertising aids with the persuasion for consumers to buy a product. With this, for promotions to be most effective, advertisers have a firm understanding of the factors that influence consumer purchase decisions. The demand for “organic” products have increased over the past years and marketers know this. For example, some brands might consider using the word “organic” or “natural” in their labels in order to persuade the consumer to purchase the brand