Question #1 The marketing mix or 4ps are Product, Price, Promotion, and Place. A product is a good or service that is provided by a company willing to sell that good or service and example of a product would be anything you buy, for my brand it would be a adidas soccer cleat. The second is Price and it is a set understanding of how much you buy the product for the example for this would be price is how much you pay for that adidas soccer product you buy. The third is promotion, this is where you get the product or your brand out in front of people both online, and real life. For this company’s, use ads like adidas sponsoring the World Cup, that gives them a lot of promotion because it’s the most watched televised event. The final is Place,
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An example of a demographic is when adidas soccer puts out an ad with Messi on it any Messi play will want to be like them the demographic for example my demographic would be 19 year old Pacific Islander male.The second Compound of Macro-environment is Economic, which is Factors that help to determine the competitiveness of the environment that the firm operates. An example for adidas would be their boost technology that they have put in their cleats to give them an edge. The third Compound of Macro-environment is Natural, which is Influences beyond human control, they are things that the company cannot be blamed for, An example of this is a rain delay during a game, also when a old soccer cleat finally rips from being used to much.The Fourth Compound of Macro-environment is Technology, which is forces that create new technology that. Influence consumers, business and society in general. An example off this is adidas Primeknit sambas, These are the new technology that adidas soccer came out with they are the lightest cleat out, players want this to make them faster and have lighter feet when running.The Fifth Compound of Macro-environment is Political, which is Forces that influence and limit various organizations and individuals in a society. An example would be
An example of a demographic is when adidas soccer puts out an ad with Messi on it any Messi play will want to be like them the demographic for example my demographic would be 19 year old Pacific Islander male.The second Compound of Macro-environment is Economic, which is Factors that help to determine the competitiveness of the environment that the firm operates. An example for adidas would be their boost technology that they have put in their cleats to give them an edge. The third Compound of Macro-environment is Natural, which is Influences beyond human control, they are things that the company cannot be blamed for, An example of this is a rain delay during a game, also when a old soccer cleat finally rips from being used to much.The Fourth Compound of Macro-environment is Technology, which is forces that create new technology that. Influence consumers, business and society in general. An example off this is adidas Primeknit sambas, These are the new technology that adidas soccer came out with they are the lightest cleat out, players want this to make them faster and have lighter feet when running.The Fifth Compound of Macro-environment is Political, which is Forces that influence and limit various organizations and individuals in a society. An example would be