Abercrombie And Fitch Inc. Case Analysis

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In addition to Elauf’s lawsuit, two other Muslim women reportedly sued Abercrombie for its policy on headwear and Abercrombie was forced to pay $71000. One of those women said she was fired for not removing her hijab, while the other one said she never got hired. Abercrombie & Fitch Inc. eventually settled the cases out of court and finally in 2013, Abercrombie made enhancements to its Look Policy, by introducing a new dress code that allowed associates to be more individualistic. Abercrombie also changed the store associates titles from “model” to “brand representative,” to allow accommodations for religious practices.

The lawsuit could have been prevented if Cooke initiated a dialogue instead of making assumptions about Elauf’s religion.
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was the most hated retail brand of 2016. Abercrombie has been criticized by other races, as they refuse to be more diverse. The company promised to diversify its hiring, promotion and marketing practices after it was sued by a group of college students. Since then, the company says that it has gone from fewer than “10% non-white sales associates to more than 50%.”17 Also, Abercrombie’s biggest size offered for women is size ten (10), in comparison to other major retailers which

offer up to size sixteen (16). The company refused to sell plus-sized clothing, as they did not want overweight women to wear their clothes. Abercrombie only hired “good-looking” teenagers, who were the “cooler ones” and “most popular in school,” as quoted by their former CEO, Mike Jeffries.

While it is their business strategy to attract customers with similar characteristics as their employees, I do not believe it is a decent one. They have lost the majority of lawsuits filed against them concerning discrimination, which ought to be an eye-opener to explore other strategies. Notwithstanding the loss of cash from claims, they also lost clients, which resulted in lower profits and benefits for the company. After all, in the present society it is more common to see tattooed businessmen and nurses with nose piercings. Most businesses are moving towards a more generic appearance approach that prohibits only outrageous looks, such as face
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If Elauf had researched Abercrombie’s look policy, she would have known about their ban on headwear and requested a religious accommodation. Furthermore, individuals should refrain from applying to jobs where they are not fit to work. For instance, in the event that it is against your religion to handle pork products, you should not apply to be a cashier at Supermarket. The business would not have the capacity to make an accommodation to have a separate line for non-pork

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