A Rhetorical Analysis of Heinz-Weiner Stampede Commercials are more than just annoying thirty second videos on tv, they are also clever ways of selling products without using the word “buy”. Heinz Wiener Stampede convincingly persuades families to buy Heinz condiments by showing how much better hot dogs are when combined with Heinz condiments.
Presented as a commercial the ad for Heinz serves as a unique and creative way of showing new additions to their line of condiments. The commercial immediately captures the viewer’s attention with its fun concept and comforting environment, while still allowing the viewer to have a hint of interest. The condiments are people dressed in Heinz bottles while weenie dogs dressed as hot dogs are running into their arms. The commercial provides a metaphor for the use of Heinz products on food like hot dogs.
The intended audience for this commercial is family. A person can tell this is the intended audience because of the commercial’s lively characters and warm setting. When the people in the commercial express feelings of happiness by laughing when they come in contact with the weenie dogs, a person can sense a family friendly atmosphere. A sense of closeness is also felt throughout the commercial by the characters within it. The field where the commercial is filmed offers …show more content…
The commercial implies that hot dogs are better when they are paired with Heinz condiments, once again referring back to the concept of family. In this commercial Heinz also introduces a new addition to their “family” of condiments just how any other person could add new members to their own family. People can relate to this commercial because many have families of different forms, sizes, and or shapes like the ones in the
Presented as a commercial the ad for Heinz serves as a unique and creative way of showing new additions to their line of condiments. The commercial immediately captures the viewer’s attention with its fun concept and comforting environment, while still allowing the viewer to have a hint of interest. The condiments are people dressed in Heinz bottles while weenie dogs dressed as hot dogs are running into their arms. The commercial provides a metaphor for the use of Heinz products on food like hot dogs.
The intended audience for this commercial is family. A person can tell this is the intended audience because of the commercial’s lively characters and warm setting. When the people in the commercial express feelings of happiness by laughing when they come in contact with the weenie dogs, a person can sense a family friendly atmosphere. A sense of closeness is also felt throughout the commercial by the characters within it. The field where the commercial is filmed offers …show more content…
The commercial implies that hot dogs are better when they are paired with Heinz condiments, once again referring back to the concept of family. In this commercial Heinz also introduces a new addition to their “family” of condiments just how any other person could add new members to their own family. People can relate to this commercial because many have families of different forms, sizes, and or shapes like the ones in the