Rhetorical analysis is an in-depth analysis of a text done to examine an author’s credibility, expertise, the effectiveness of his/her arguments, intended audience, etc. An author can use ethos, pathos and logos to persuade an audience of the validity of his/her point of view. Ethos, also known as ethical appeal, is a means of persuading an audience due to the author’s character. In other words, the author tries to persuade an audience due to his/her credibility, respectability, expertise on the topic, reputation, contributions to his/her community or society, etc. The writer can use this form of persuasion effectively by choosing both an appropriate tone and style, which differ in accordance with his/her intended audience and affect
