A Rhetorical Analysis Of Chesterfield Cigarettes

During the beginning of the 1940s, smoking was becoming a very popular past time activity many teenagers or young adult engaged in. Smoking cigarettes were coming up as a new and “cool” thing to do, started to become socially acceptable, and even better they were cheap. All throughout the years, numerous advancements and changes have been made in the making of cigarettes, the style of cigarettes, and the amount of people that smoke cigarettes. Amid this time, the sale of cigarettes was booming for Chesterfield company. Nearing the late 1940s, around half of the automated nations smoked cigarettes.
Soapstone is an acronym used to identify the speaker, occasion, audience, purpose, subject, and tone of the passage. The speaker is the person or voice who is telling the story or the message. In the Chesterfield Cigarette advertisement the speaker is the Chesterfield company. Chesterfield has become one of the leading brand of …show more content…
When someone is looking at an ad and sees an attractive, young face, the audience is more likely to purchase the product in hopes to achieve that beautiful and young look of the individual on the advertisement. To achieve the assurance of the audience with the physical attraction, Chestfield company used this plan of ethos in the Chesterfield ad in the early 1940s. In this advertisement the woman is shown holding Chesterfield cigarettes while wearing a graduation cap and gown. During this period, smoking a cigarette was considered to be “cool and socially acceptable”, but it was also a time where graduating was viewed to be a proud badge of coming into adulthood. This attractive, young women wearing the graduation cap and gown lead the audience to believe that the younger generation of people are smoking and leads the audience to trust the products promise of being “Cooler and better tasting” more than the audience would believe it if an old woman was on the