Introduction Being apart of the generation of evolving technology, most of my media viewings happen via the Internet, television program viewing included, with platform such as Netflix and Hulu readily accessible at my fingertips. Therefore, I choose my commercials off of YouTube based on those I have previously seen on the Internet. The five commercial I chose to analyze were by Nationwide Insurance, H&M, Yoplait Yogurt, Hyundai and Wal-Mart, all broadcasted in 2016.
Discussion of Commercial 1 and Application of Theories A commercial by Nationwide Insurance features Rachel Platten, a popular singer in pop culture, singing a song while cutting to the struggles fathers face in their daily lives. The video first depicts the father attempting …show more content…
In this commercial one can see a plus size woman sporting lingerie, a group of ladies at upscale restaurant talking loudly, eating as they please without regard to the onlookers, one onlooker being a little girl, a woman leading a business meeting to a group of men, women wearing short hairstyles, and a woman with muscles wearing a dress. According to our text “Media...represents girls and women as young, thin, beautiful, passive, dependent, and often incompetent (pg. 171).
This commercial calls to question two theories in our reading, gender roles and stereotypes. H&M breaks those stereotypes by showing different women that may not fit societies standard of beauty and challenges gender roles by showing women breaking societal rules and being in power. The notion that culture is learned and communication has consequence can be implied through the on looking little girl. As stated in our text “ All of our messages, to one degree or another do something to someone else (as well as to us)” (pg. …show more content…
The commercial begins with a little girl going to the refrigerator to get a Yoplait yogurt for a midnight snack. When caught by her father the girl insists it 's okay because her mother said she could and she is the boss. The father debates that he is the boss, and then states they are co-bosses, to the girl’s disagreement. The scene ends with both father and daughter partaking in the midnight yogurt, implying mom was truly the boss. “Changing conditions have profoundly influenced our ideas about gender as well as family.” (pg. 62). Gender roles are tested here as fathers are usually seen as head of the household with a more dominant presence, with the mothers following under as submissive to the husband. When the girl debates with her father over who the boss really is even when he suggests they are co-bosses, it shows individualistic independence. According to our text "children in America appear to be encouraged to ‘decide for themselves,’ ‘do their own things,’ ‘develop their own opinion,’ or ‘solve their own problems” (pg. 68). Individualistic independence is presented when the little girl forms her own opinion of who the boss is despite what she is
Discussion of Commercial 1 and Application of Theories A commercial by Nationwide Insurance features Rachel Platten, a popular singer in pop culture, singing a song while cutting to the struggles fathers face in their daily lives. The video first depicts the father attempting …show more content…
In this commercial one can see a plus size woman sporting lingerie, a group of ladies at upscale restaurant talking loudly, eating as they please without regard to the onlookers, one onlooker being a little girl, a woman leading a business meeting to a group of men, women wearing short hairstyles, and a woman with muscles wearing a dress. According to our text “Media...represents girls and women as young, thin, beautiful, passive, dependent, and often incompetent (pg. 171).
This commercial calls to question two theories in our reading, gender roles and stereotypes. H&M breaks those stereotypes by showing different women that may not fit societies standard of beauty and challenges gender roles by showing women breaking societal rules and being in power. The notion that culture is learned and communication has consequence can be implied through the on looking little girl. As stated in our text “ All of our messages, to one degree or another do something to someone else (as well as to us)” (pg. …show more content…
The commercial begins with a little girl going to the refrigerator to get a Yoplait yogurt for a midnight snack. When caught by her father the girl insists it 's okay because her mother said she could and she is the boss. The father debates that he is the boss, and then states they are co-bosses, to the girl’s disagreement. The scene ends with both father and daughter partaking in the midnight yogurt, implying mom was truly the boss. “Changing conditions have profoundly influenced our ideas about gender as well as family.” (pg. 62). Gender roles are tested here as fathers are usually seen as head of the household with a more dominant presence, with the mothers following under as submissive to the husband. When the girl debates with her father over who the boss really is even when he suggests they are co-bosses, it shows individualistic independence. According to our text "children in America appear to be encouraged to ‘decide for themselves,’ ‘do their own things,’ ‘develop their own opinion,’ or ‘solve their own problems” (pg. 68). Individualistic independence is presented when the little girl forms her own opinion of who the boss is despite what she is