In a time full of political controversy with Donald Trump’s radical views on immigration, the rejected 84 Lumber Super Bowl commercial for 2017 crashed the company’s website due to its controversial portrayal of immigrants. With Donald Trump describing immigrants as rapists and drug dealers, always sending their worst, his relationship with the immigrant community was on thin ice. Trump’s views divided a nation. On one hand, we had the die hard conservatives cheering on Trump’s outrageous ideas, while on the other hand, we had liberals and democrats infuriated with the idea of a bigger wall. It was not a fix to the political issue of illegal immigration, but rather a bandaid. The 84 Lumber commercial appeals largely to pathos. It follows the
