In the spring and summer of 2003 the Severe Acute Respiratory Syndrome (SARS) crisis was a global concern. SARS had significant impact in a number of countries and areas. It directly affected Mainland China, Hong Kong, Taiwan, Singapore, and Toronto. These countries and areas were most directly affected from the SARS outbreaks, although indirect effects of this disease were felt worldwide. The effects were not only felt in the public health and medical systems, but in the economic and political arenas as well .
Even countries without a direct SARS outbreak were affected by the crisis. According to the US Federal Reserve, SARS affected the US economy by contributing to a decrease in tourism in some regions of the country as well as a decline …show more content…
Consequently, framing analysis, by identifying what framing the message producers use, provides a way to understand how media structures messages and people’s perceptions of these messages. In essence, framing theory suggests that how something is presented to the audience influences the choices people make about how to process that information . The frame the news or media place on the information they convey is most common . They are thought to influence the perception of the news by the audience, by not only tell the audience what to think about, but also how to think about that …show more content…
Public health representatives used the media to communicate the severity of SARS and how to prevent the outbreak from spreading, and businesses used the media to communicate the economic dilemma. The Federal Government in Canada used the media, most notably during its dispute with the World Health Organization, to show that they were actively working on the SARS issue . In addition to reporting the events of the crisis as they unfolded, the media was also a key part of each group’s communication strategy. The press did not simply report the news as it unfolds, but were influenced by their stakeholders. Media organizations must consciously choose where, when and how to divide the attention of the news. In choosing how to divide this attention, the press plays a proactive role in defining the nature of the crisis and which of its aspects are important at each stage. The cumulative decision-making that formulates press coverage, in effect, defines the nature of the crisis
Even countries without a direct SARS outbreak were affected by the crisis. According to the US Federal Reserve, SARS affected the US economy by contributing to a decrease in tourism in some regions of the country as well as a decline …show more content…
Consequently, framing analysis, by identifying what framing the message producers use, provides a way to understand how media structures messages and people’s perceptions of these messages. In essence, framing theory suggests that how something is presented to the audience influences the choices people make about how to process that information . The frame the news or media place on the information they convey is most common . They are thought to influence the perception of the news by the audience, by not only tell the audience what to think about, but also how to think about that …show more content…
Public health representatives used the media to communicate the severity of SARS and how to prevent the outbreak from spreading, and businesses used the media to communicate the economic dilemma. The Federal Government in Canada used the media, most notably during its dispute with the World Health Organization, to show that they were actively working on the SARS issue . In addition to reporting the events of the crisis as they unfolded, the media was also a key part of each group’s communication strategy. The press did not simply report the news as it unfolds, but were influenced by their stakeholders. Media organizations must consciously choose where, when and how to divide the attention of the news. In choosing how to divide this attention, the press plays a proactive role in defining the nature of the crisis and which of its aspects are important at each stage. The cumulative decision-making that formulates press coverage, in effect, defines the nature of the crisis