After the Second World War, a broad social stratum of people was formed in the US, earning enough money to buy goods that they were not particularly needed. For example, the use of products such as Coca-cola or Levi's jeans become an essential attribute of this society. Individuals, using that kind of commodity, show their belonging to a particular social stratum. That current formed a mass culture, so things became symbols and stereotypes. Pop art necessarily uses stereotypes and symbols. While being one of the most famous artists of the pop art, Andrew Warhol spread this trend in many countries all around the world. With pop art, museums and exhibition halls were filled with art that was not recognized and was the area of "mass culture" of the lower analysis - advertising posters and labels, models and mannequins, enlarged reproductions and comics, and in addition sets of any items that fell under arm, blankets and cans, broken watches and painted effigies. After the dominance of abstraction, art ceased to be alienated from life and topicality, everything that could arouse the interest was attracted - an atomic bomb and mass psychoses, portraits of politicians and film stars. When Warhol first exhibited these Campbell’s Soup Cans in 1962, they were put together on shelves, like products in a grocery aisle. At that time, the Campbell’s Soup Company sold 32 soup varieties; each of them corresponds to a different flavor. Warhol did not indicate how the canvases should be installed, so at MoMA, they are arranged in rows that reflect the chronological order in which the soups were introduced. The company introduced the first flavor, and one of the most popular ones was tomato, in 1897. Letter on, Warhol explained the reason why he painted Campbell’s Soup, “I used to drink it. I used to have the same lunch every day, for 20 years, I guess, the same thing over and over
After the Second World War, a broad social stratum of people was formed in the US, earning enough money to buy goods that they were not particularly needed. For example, the use of products such as Coca-cola or Levi's jeans become an essential attribute of this society. Individuals, using that kind of commodity, show their belonging to a particular social stratum. That current formed a mass culture, so things became symbols and stereotypes. Pop art necessarily uses stereotypes and symbols. While being one of the most famous artists of the pop art, Andrew Warhol spread this trend in many countries all around the world. With pop art, museums and exhibition halls were filled with art that was not recognized and was the area of "mass culture" of the lower analysis - advertising posters and labels, models and mannequins, enlarged reproductions and comics, and in addition sets of any items that fell under arm, blankets and cans, broken watches and painted effigies. After the dominance of abstraction, art ceased to be alienated from life and topicality, everything that could arouse the interest was attracted - an atomic bomb and mass psychoses, portraits of politicians and film stars. When Warhol first exhibited these Campbell’s Soup Cans in 1962, they were put together on shelves, like products in a grocery aisle. At that time, the Campbell’s Soup Company sold 32 soup varieties; each of them corresponds to a different flavor. Warhol did not indicate how the canvases should be installed, so at MoMA, they are arranged in rows that reflect the chronological order in which the soups were introduced. The company introduced the first flavor, and one of the most popular ones was tomato, in 1897. Letter on, Warhol explained the reason why he painted Campbell’s Soup, “I used to drink it. I used to have the same lunch every day, for 20 years, I guess, the same thing over and over