Telemarketing

Q1: Define brand. What do brands mean to you? What risks do they cover for customers and business firms? (by Mahnoor Aziz) Ans. Defining Brand Following are the commonly used definitions of a brand: 1. “A brand is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.” (en.wikepedia.org) 2. “a name, term, assign, symbol, or design or a combination of them, intended to identify…

commercials which may irritate a few people while being important to others . It is morally not alluring .  Delivery Channels : Direct marketing is frequently said to be most dubious with regards to advertising channels . For example electronic spam or telemarketing push can bother any client .  Deceptive Advertising and Ethics : Advertisements and advancements which are tricky in nature and might get neglected by individuals. For example amusingness of one kind which gives help from a sort of…

Laws are a system of rules that countries or communities have in place for regulating the actions of citizens and if broken penalties are immediately enforced. Although there are laws set in place, they are commonly broken. Laws that’s are broken are considered crimes. Some regulations are broken more than others and some can easily be detected in a matter of second or matter of years. Chapter 14 discusses specific crimes such as Larceny/Theft, Fraud and, White Collar Crime. Larceny/theft is…

Stylista Clothing Store Creative Strategies Advertising Objectives Stylista, i.e., a women clothing store has particular objectives to expand the store other than increasing deals and representative fulfillment like specific requirements by the clients. One of the primary objectives of a clothing store should fill “the store” with best in clothing. Not exclusively will the clothing in Stylista store have a “higher price tag” than usual retail clothing stores (Kenneth E. Clow, 2009). It should…

Unit 2: Identify potential and existing customers of the business US252193 By the end of this unit you should be able to: 1. Demonstrate an understanding of the importance of accurate customer information. 2. Demonstrate an understanding of the marketing database. 3. Identify prospective and existing customers. 4. Collect customer information in accordance with database requirements. 2. Introduction 2.1 Getting to know your customer US252193 SO1 AC1 – AC3, SO3 AC2 – AC5, CCFO IDENTIFYING,…

Overview Statement of Focus Financial exploitation occurs when a person misuses or takes the assets of a vulnerable adult for his/her own personal benefit. This frequently occurs without the explicit knowledge or consent of a senior or disabled adult, depriving him/her of vital financial resources for his/her personal needs (Elder Financial Exploitation, 2016). Elder financial abuse is a rising threat which has the ability to affect numerous older adults across the nation. Research states that…

The rule of Texas Public Accountancy Administration (TPAA) prohibits Certified Public Accountants (CPA) in Texas from advertising their tax services to the person whose name is on the IRS’s potential audit list within 30 days following the date of publication. This case raises a question whether the TPAA’s policy of banning CPA’s solicitation to potential customers violates the right of free speech under the First Amendment. We hold the opinion that the policy is unconstitutional in serving the…

Scams and Fraud Policy 1. Overview With a large number of employees at Edu Corp, scams and other fraudulent activity could affect the day-to-day operations of the company. With the ongoing concern of scams and fraud, Edu Corp has established an extensive, detailed policy in order to protect our customers and employees from various scams and fraudulent activity. In 2013, millions of people were victims of scams and fraudulent activity (“CBS Cybercrine,” 2015). With a large employee base at Edu…

The categories range from scams dealing with telemarketing, internet, mortgages, health care, prescription drugs, funeral and cemetery fraud, and more. Tips range from knowing one’s place with all these subject matters (i.e. what health insurance they have), being an informed consumer, not buying from…

The traditional processes that have characterized the insurance industry are fast changing due to technological innovations (Equinix Inc, 2014). Distribution has expanded to include different channels between the insurance companies and customers. Internet and mobile devices are the new sales channels. However, they have a small market share with reference to premiums. Sales are still dominated by agents and brokers among other intermediaries. Despite this, the data on e-commerce insurance hide…