Alcopop

Adolescent females are the largest consumers of premixed drinks also known as Alcopops due to the high contents of sugar and alcohol. Both substrates elicit dopamanine release which results in positive sense of reward and reinforcement. The present study aims is to establish an animal model of adolescent female rats drinking behaviour based on the consumption of alcopops. 48 randomly assigned female rats were either exposed to (i) alcopop solution, (ii) 20% sucrose or (iii) water following a lever press over a 20 day period. Overall alcopop and 20% sucrose group increased response frequence over the 20 day period whilst water response stayed constant. The study demonstrates the reward and reinforcement effects of alcohol and sugar. 1. Introduction…

Advertisers promote alcohol products and their use through the world wide web and various social media such as Facebook, Twitter, YouTube and so forth. Young people, more specifically between the ages of 12 to 17 are inclined to be affected by alcohol related issues because of the advertising strategies several alcohol companies have put in place. While these advertisements benefit an individual alcohol company, there are many disadvantages in regards to how the promotion of alcohol negatively…

government successful in curbing binge drinking by introducing the Alcopop Tax?’ Teenage binge drinking has become a major problem in Australia with almost 90 per cent of Australian teenagers over the age of 14 years having tried alcohol at least once. These statistics call for Government intervention in order to prevent the overuse and development of binge drinking among teenagers as it contributes to the three major causes of teen death: injury, homicide and suicide. This intervention…

concentrating on youth consumption levels and examining the associated social costs. Economic theory will help explain these negative externalities and how they can be corrected through government policy. Finally, critical analysis of the effectiveness of the ‘alcopops tax’, a price floor policy and a restriction on alcohol advertising, will determine the likelihood of policy success through the examination of policy strengths and weaknesses. Australian alcohol statistics provide insight into…

Alcohol companies and other companies for adults advertise in many ways, varying from television to billboards. Advertisements will often appear in places that children will see them. If a child sees people drinking and they are portrayed to look cool, the child may try to be like these people so he or she can feel cool or popular. Many people who are against underage drinking would attest that young adults often strive to be like adults or grow up faster. If a child sees an adult do something,…

The article acknowledges that while it is compelling to think that themes of ads may influence youths it does not actually prove it. So it could be a third variable such as the fact that most of the ads are aired at night or that beer ads are the most common and are aired during the day and on weekends more, times when partying is probably on people's mind so they might go get some booze to go with the party. Another one could be the channels that ads are on. For example, drinks that underaged…