This causes the investors to be reluctant in investments, which limits the number of projects that can be financed each year. Large amounts of movies of all budget levels do not get made because of this, leaving Canadian talents never shown. Although national funding programs are in effect, independent investors are still missing. It is independent investors that provide most of the fundings. With low performances and low investment return rates, the Canadian film industry is a vicious circle driving away the independent investors. Secondly, the distribution and exhibition process of a movies is also crucial for its success. In the early 20th century, theatres are the sole distribution channel of movies. With the introduction of internet, online streaming services such as Netflix and Crave TV created alternatives to traditional theatres. This expands and complicates the distribution process of a movie. In this age of content abundance, the thing in short supply is audience attention. Therefore, filmmakers need to identify the target audience and create specialized marketing and promotional plans to appeal to
This causes the investors to be reluctant in investments, which limits the number of projects that can be financed each year. Large amounts of movies of all budget levels do not get made because of this, leaving Canadian talents never shown. Although national funding programs are in effect, independent investors are still missing. It is independent investors that provide most of the fundings. With low performances and low investment return rates, the Canadian film industry is a vicious circle driving away the independent investors. Secondly, the distribution and exhibition process of a movies is also crucial for its success. In the early 20th century, theatres are the sole distribution channel of movies. With the introduction of internet, online streaming services such as Netflix and Crave TV created alternatives to traditional theatres. This expands and complicates the distribution process of a movie. In this age of content abundance, the thing in short supply is audience attention. Therefore, filmmakers need to identify the target audience and create specialized marketing and promotional plans to appeal to