They own a total of nearly 100,000 dollars in assets (Company, 2017). The DIS is currently at 100.24 dollars in 2018 and on the downswing, dropping 65 cents. While the DIS is on the downswing now; it is usually on the upswing (Kelleher, 2015). In fact, more times than not, Disney has exceeded the Wall Street DIS prediction (Huddleston, 2015). Walt Disney continues to have a total revenue above 55,000 dollars (Company, 2017). Although when comparing 2016 to 2017, one realizes that the revenue has dropped one percent; this may not seem like much, but it is a difference of about 500 dollars (Company, 2017). A decrease in revenue is damaging to a company. Not to mention, the previous year from 2015 to 2016, revenue had increased 6 percent (Company, 2017). So, what happened from 2016 to 2017, that didn’t happen in 2015 to 2016? This drop may have been attributed to one of the many risk factors that Disney …show more content…
The main and biggest contributor to the fluctuations in Walt Disney’s revenue is changes in the national, regional, and global economic conditions (Company, 2017). When economic conditions are poor, there is a lower demand for the products Disney has to offer (Company, 2017). This lower demand leads to lower revenues, especially within the theme parks owned by The Walt Disney company. For example, in the 1930’s economic depression, many people were low on funds; therefore, they did not have extra money to take their children on vacation because all of their money was spent on necessities like shelter and food. Another economic factor is changes in the exchange rate. Reduction of the United States dollar value compared to others leads to a lower international demand as well as a higher labor and supply cost (Company,