Any organization’s brand is composed of every action which is taken by the entity from the choice of colors in the logo to the personnel placed in the reception area (Meredith, 2017). People, buildings, vehicles, graphics, packaging, documentation and human treatment are just a few examples of what goes into identifying a brand (Meredith, 2017).
NASCAR’s brand is strongly identified with the south. The sport was born in Florida during the 1930’s and was generally known as a southern, white male dominated sport since the early races were held in Florida, Alabama and North Carolina (Ferrell & Hartline, 2014). NASCAR fans are often stereotyped as uneducated southern racist men and the organization has been criticized for its lack of diversity
NASCAR’s brand is strongly identified with the south. The sport was born in Florida during the 1930’s and was generally known as a southern, white male dominated sport since the early races were held in Florida, Alabama and North Carolina (Ferrell & Hartline, 2014). NASCAR fans are often stereotyped as uneducated southern racist men and the organization has been criticized for its lack of diversity