The NFL generates approximately $600,000 in alcohol revenues per game, and these sales represent 50% or more of …show more content…
He made some significant changes to their athletic program which included moving from the Big East Conference to the Big 12 conference, adding men’s golf to the program and instituted beer sales at the football games. Luck argued that the current “pass-out policy”, which allowed ticket holders to exit the stadium to drink, then re-enter, did not present a good option for the school. His argument for the institution of beer sales was to increase safety during games by reducing binge