Cruise Tourism Case Study

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The type of tourist that I am going to write about is cruise tourist. Having a vacation on a cruise is rather affordable. Cruise tourism nowadays has been an alternate choice for tourists to reach their desired destination. Compare to airlines, tourists would prefer to choose cruises. This is due to the variety of entertainments such as casinos, pools and shows. Tourists would definitely like to spend their time and money on a cruise over an airline. In terms of cruises, different cruises offer different types of services. For instance, luxury cruises offer high style luxury with emphasis on destinations and ship-broad amenities. Moreover, cruises offer packages that include an element of inclusive services and facilities such as meals, entertainment, …show more content…
In terms of cruise passengers’ motivations, Cartwright and Barid (1999) examined motivation of people buy age. They found that motivations concerning climate, entertainment, and children’s facilities were more important to passengers under 50 years of age (Teye 2010). While passengers over 50 years of age placed more importance on safety, ease of travel, and pampering motivations (Teye 2010). It shows that older people pay more attention to safety whereas younger people pursue happiness. The main reason for cruising instead of travelling on another type of vacation was relaxation, safety and social need offered by a cruise vacation. With respect to activities the majority of tourists participated in shopping in the most developed destinations including Barbados, Tortola, St Lucia and Antigua. In terms of destinations preference, the more developed destinations such as Antigua received higher ranking since it is developing a new port received higher ranking since it is a developing new port. This suggests that experience from cruise passengers could lead to the level of development of the cruise port infrastructure. It also creates an interaction between cruise passengers and the locals. Teye (2010) emphasizes that the combination of these three components can have substantial economic benefits to the destinations. Further, the …show more content…
[D]ecisions which are perceived to have higher levels of risk are more likely to include higher levels of onformation search and evaluation of alternatives (Park, Petrick & Li 2007). Park, Petrick and Li (2007) also adopted the model of destination choices by Crompton. Based on this model, tourists have to go through three stages before they make the decisions. The three stages are: initial consideration set, containing all destinations considered by tourists as “possible to visit within a period of time (Park, Petrick & Li 2007). Crompton’s model suggests that this process could be very different for different sectors of the tourism industry. Therefore making a decision in cruise vacation could be more complicated. Moreover, Juan and Chen (2011) mentioned Moutinho’s vacation tourist behavior model. It consist of three parts: pre-decision and decision process, post-purchase assessment and future decision making. It then splits it onto three phases. The first stage is the ‘anticipation phase’. It is based on the reasons of individuals selecting specific type of packages. The second stage is the ‘on site experience phase’. The focus of the on-site experience is on how tourists select cruise facilities or services and their immediate assessments of those services (Juan & Chen 2011). Last but not least, the ‘recollection phase’. This phase may last several months or years.

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