Many companies pay to use the Super Bowl’s high viewership as a way to reach a wide range of people. In Super Bowl LII the fast food companies McDonald’s and Wendy’s both paid for a 30 second commercial promoting their food and ideas. Both companies in Super Bowl LII attempt to reach and convince customers who eat at both restaurants to eat only at theirs. The two companies with only 30 seconds made their attempts to sway the audience to one side. With more differences than similarities Wendy’s aired its “Iceberg” commercial while McDonald’s aired its “Rediscover Your Love” commercial. Paying attention to each company’s dialogue, video, and persuasion techniques can help determine the most effective commercial.
The two Companies chose to go …show more content…
For example, the Wendy’s commercial shows mainly food while the McDonald’s ad includes people and food. Not only does the McDonald’s commercial contain people, but it also contains a diverse cast of performers. The diversity in this cast shows that McDonald executives feel that they should represent the people watching the ad and buying their food. On the other hand, the Wendy’s commercial does not focus on people. Instead the Wendy’s commercial uses a hamburger on a grill followed by the burgers they sell with steam and juices coming off of them. The grill, steam and juices in this ad helps with emphasizing the distinction between Wendy’s burgers and McDonald' burgers. Despite the differences they do show one similarity. They both emphasize the color yellow, a color associated with happiness, near the end of their commercials. Both companies use the color yellow to leave the audience feeling pleased with the commercial or pleased about the food that they …show more content…
For example, both companies use inclusive language. Using inclusive language emphasizes the mentality that these companies compete against each other and see the viewers as either team McDonald’s or team Wendy’s. Besides using inclusive language, the two commercials also use other techniques to persuade the audience. For example, Wendy’s uses attacks throughout the commercial in order to mock McDonald’s usage of flash Frozen food. Making fun of flash frozen food allows for Wendy’s to get their idea that they make the superior food across while also entertaining the audience. Despite Wendy’s past attacks on McDonalds. McDonalds uses their nostalgic ad to appeal to the average person. In the commercial a person waits for a train, sits on a couch in an average home, and hang at a bar. All of which normal people do in their
The two Companies chose to go …show more content…
For example, the Wendy’s commercial shows mainly food while the McDonald’s ad includes people and food. Not only does the McDonald’s commercial contain people, but it also contains a diverse cast of performers. The diversity in this cast shows that McDonald executives feel that they should represent the people watching the ad and buying their food. On the other hand, the Wendy’s commercial does not focus on people. Instead the Wendy’s commercial uses a hamburger on a grill followed by the burgers they sell with steam and juices coming off of them. The grill, steam and juices in this ad helps with emphasizing the distinction between Wendy’s burgers and McDonald' burgers. Despite the differences they do show one similarity. They both emphasize the color yellow, a color associated with happiness, near the end of their commercials. Both companies use the color yellow to leave the audience feeling pleased with the commercial or pleased about the food that they …show more content…
For example, both companies use inclusive language. Using inclusive language emphasizes the mentality that these companies compete against each other and see the viewers as either team McDonald’s or team Wendy’s. Besides using inclusive language, the two commercials also use other techniques to persuade the audience. For example, Wendy’s uses attacks throughout the commercial in order to mock McDonald’s usage of flash Frozen food. Making fun of flash frozen food allows for Wendy’s to get their idea that they make the superior food across while also entertaining the audience. Despite Wendy’s past attacks on McDonalds. McDonalds uses their nostalgic ad to appeal to the average person. In the commercial a person waits for a train, sits on a couch in an average home, and hang at a bar. All of which normal people do in their