Question 1
Characteristics of tourism- related to real journeys-
-A characteristic of tourism is perishability, this relates to Real Journeys because once you have brought and used your ticket for the Real Journeys trip you may not use that same ticket again by another person. Same goes for the customer service you will receive on the Real Journeys trip, you will never get that exact customer service back again. You will never have identical customer service.
-Another Characteristic that relates to Real Journeys is that the customer must physically visit the place where they wish to consume. This relates because you need to physically go to the Real Journeys trip in Fiordland to partake in it you are not able to pack up the boat and send …show more content…
Your tour starts with a drive through the stunning 1,250 acre sheep farm with amazing views across to the Kaimai Ranges.
Your guide will show you through the twelve acre site recounting amazing details of how the Hobbiton Movie set was created. Get lost among the hobbit holes and visit the Green Dragon Inn, the mill and the Party Tree. Listen to tales of how Hobbiton first started.
The set started with an army of workers - set builders, landscapers and a thatcher or two who spent nine months on the farm during 1999 preparing the film set. This was after Peter Jacksons general manager Russell Alexander spotted the location and knew immediately that the farm was a perfect match for the village. Since the Hobbits and film-makers moved out, the Alexander family have developed a successful tourism business that runs alongside their traditional farming operation. The set has developed so much and is a very popular company which brings tourists into New Zealand. There is also a café onsite now which is very popular for the hungry tourists after a long day of walking. The farm offers products such as Lamb, Beef and Wool to tourists. The newest part to Hobbiton is the Green Dragon Inn, which opened in December …show more content…
The campaign was created and designed to be clear and to the point. To communicate a single message about New Zealand that snatched the imagination of our target market.
100% Pure New Zealand tells the story of how New Zealands unique combination of landscapes, people, attractions and activities cannot be found, seen or done anywhere else in the world - it is a "100% Pure New Zealand" visitor experience for tourists.
Over the year there has been tweaks and changes to the campaign to fit different areas within New Zealand for example we have used- 100% pure relaxation, 100% pure welcome, 100% pure adrenalin, and 100% pure you. All relating back to the first one 100% Pure New Zealand.
New Zealand recently used 100% middle earth as a campaign and this was a hit! We used this campaign to represent and focus on converting the international tourist and target markets attention to New Zealand by the country starring in The Hobbit Trilogy.
Tourism New Zealand’s work through marketing was created to establish how easy it is for people to come to New Zealand, experience Middle-earth’s stunning landscapes, grasp people and partake in unique activities while
Characteristics of tourism- related to real journeys-
-A characteristic of tourism is perishability, this relates to Real Journeys because once you have brought and used your ticket for the Real Journeys trip you may not use that same ticket again by another person. Same goes for the customer service you will receive on the Real Journeys trip, you will never get that exact customer service back again. You will never have identical customer service.
-Another Characteristic that relates to Real Journeys is that the customer must physically visit the place where they wish to consume. This relates because you need to physically go to the Real Journeys trip in Fiordland to partake in it you are not able to pack up the boat and send …show more content…
Your tour starts with a drive through the stunning 1,250 acre sheep farm with amazing views across to the Kaimai Ranges.
Your guide will show you through the twelve acre site recounting amazing details of how the Hobbiton Movie set was created. Get lost among the hobbit holes and visit the Green Dragon Inn, the mill and the Party Tree. Listen to tales of how Hobbiton first started.
The set started with an army of workers - set builders, landscapers and a thatcher or two who spent nine months on the farm during 1999 preparing the film set. This was after Peter Jacksons general manager Russell Alexander spotted the location and knew immediately that the farm was a perfect match for the village. Since the Hobbits and film-makers moved out, the Alexander family have developed a successful tourism business that runs alongside their traditional farming operation. The set has developed so much and is a very popular company which brings tourists into New Zealand. There is also a café onsite now which is very popular for the hungry tourists after a long day of walking. The farm offers products such as Lamb, Beef and Wool to tourists. The newest part to Hobbiton is the Green Dragon Inn, which opened in December …show more content…
The campaign was created and designed to be clear and to the point. To communicate a single message about New Zealand that snatched the imagination of our target market.
100% Pure New Zealand tells the story of how New Zealands unique combination of landscapes, people, attractions and activities cannot be found, seen or done anywhere else in the world - it is a "100% Pure New Zealand" visitor experience for tourists.
Over the year there has been tweaks and changes to the campaign to fit different areas within New Zealand for example we have used- 100% pure relaxation, 100% pure welcome, 100% pure adrenalin, and 100% pure you. All relating back to the first one 100% Pure New Zealand.
New Zealand recently used 100% middle earth as a campaign and this was a hit! We used this campaign to represent and focus on converting the international tourist and target markets attention to New Zealand by the country starring in The Hobbit Trilogy.
Tourism New Zealand’s work through marketing was created to establish how easy it is for people to come to New Zealand, experience Middle-earth’s stunning landscapes, grasp people and partake in unique activities while