Bettelheim uses ethos to gain support and trust of his audience. By discussing his past experiences working …show more content…
He wants the reader to realize that all children - their kids, their nieces, nephews, and grandchildren could benefit from his recommendation. Not only that, but they can connect to the feeling of anxiety. At some point of a person’s life they experience anxiety. Anxiety about the future, careers, decisions, and many other things. This feeling is taxing mentally and emotionally, and can be hard to cope with. Once again the Bettelheim touches the hearts of his audience by discussing a topic they can relate to their everyday lives. To further connect to the reader and gain their support, he switches between third and first person. Pronouns such as “we”, allow the audience to connect to Bettelheim and see his point of view. This is especially effective, because once these children have faces and personalities, the reader will want to help them. Similarly to ad populum, this strategy helps to gain the agreement of his audience. Emotions take over and motivate the reader to want to help the children to have a better life, and as a result, see Bettelheim’s suggestion to read more fairy tales to children as a solution. He gets the readers to agree with this point by convincing them to view the argument with their hearts rather than just with their